Subtitle:Sell More and Market Better by Knowing How the Sexes Shop
Like some of the other female reviewers, I grew weary of the frequent references to women needing to verbalize their thoughts as they progressed through a buying decision. I didn’t find it so much insulting as just tiresome. But, men might also complain that males were portrayed as too proud to admit that the salesperson might be able to “help” them. Since I’m not male, I’ll ask some of them to speak for themselves.
Generally speaking, the book is a good resource for the general public to learn more about how men and women can understand each other’s thought processes in order to work better together. It’s one of the Nelsonfree selections. Buy the book, and you can also download the audio and e-book versions from Nelson. Buy it here.